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Meta duel: “Boosting” posts vs Facebook ads?

The post boost advertising function is familiar to every administrator down to the bone. The principle of use is truly bite-sized: you create a post on your Facebook page, hit the big and bold “Boost post” button, and voila – you’re advertising! Now all that’s left is to wait until the entire wide world sees your post… or until your advertising budget runs out.

Before creating any type of Facebook ad, it’s essential to ask yourself first: what result are you aiming for? Responses can vary: to increase brand popularity, boost sales, attract more visitors to a website or physical store. If the goal is clear, all that’s left is to choose the most effective type of Facebook ad. However, here arises the fundamental dilemma: which of the tools is the most suitable?

What benefit does boosting posts bring?

Increased engagement with the post. Undoubtedly, you receive more likes, clicks, and comments, and the number of fans on the Facebook page increases. If there’s a link to your website in the post, it’s likely that the traffic to it will noticeably increase. Truly sweet results! The only thing that could disturb such an idyllic scenario is the nervously nagging inner voice: “Am I getting a financial return on investment from the advertising?”

You reach a more precise and larger audience. It’s no secret – without advertising, published posts will, at best, only be seen by your fans. Well, according to the current Facebook algorithm, it’s estimated that only 5-10% of them will see it. Perhaps someone will share the post, and this way, the information will reach their friends. The situation changes if you decide to open your wallet for greater post visibility. Post boosting allows you to precisely select who and when will see your post. There is no limitation to just page fans: you can broadcast your ads to completely new people who haven’t heard of you, to remarketing audiences, or to users who have recently engaged with your Facebook page content.

We’re working with small budgets. Advertising costs not only money but also time. Creating attractive and engaging content requires various resources and hours of work. It’s no surprise that you want the creatively crafted post, adorned with creative struggles, to be seen by as much of your target audience as possible. Indeed, with a brilliantly designed idea, it would be foolish not to use it for advertising purposes, wouldn’t it? Creating additional advertisements, optimizing them, and analyzing results would already exceed this boundary of time and creativity by a significant margin.

Boosting posts will increase audience engagement and post visibility, but if you aim for more traffic to your website or sales, you might be disappointed. To achieve such goals, Facebook offers significantly more effective advertising formats.

What benefits can Facebook ads bring to you?

Improved sales. If your goal is direct profit, invest in conversion-optimized advertising or remarketing. These types of advertising are designed to reach potential customer audiences and generate as many orders as possible. E-commerce owners can play the trump card – broadcast an ad that displays products the customer has already viewed! Result-oriented individuals can enhance their message with a special discount offer or free shipping option.

Increased website traffic. A web traffic ad that attracts visitors to your website has probably been tried by many. For businesses whose orders occur (or begin) online, this is almost an ideal option. The cost per click of advertising still remains relatively low, while the audience expands with each passing day. However, it’s rare to come across a tried-and-tested advertisement specifically designed to attract visitors to a physical store or branch of the company. It’s a shame – the latter can confirm that such advertising pays off handsomely!

Lead generation. The highly valuable goal of advertising campaigns is gathering potential customer contacts. The Facebook Leads ad format, which emerged not so long ago, accomplishes this goal flawlessly. For the selected audience, a short questionnaire is presented, gathering desired information ranging from email addresses to purchasing habits. The Facebook system automatically fills in essential data based on personal profile information, making it quicker for the user, and the advertiser can be reassured about the accuracy of the responses.

If you have any questions, comments, or remarks, please feel free to ask! We’ll wait for your comment or message! 🙂

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