Not so long ago, Instagram advertising was a “nice to have” for many businesses. Today, it has turned into a “must have”. It’s clear that posting on this social network is beneficial, but sometimes it’s not clear how to do it correctly.

What does effective Instagram advertising really require? Creating an engaging post relies on 5 simple steps:

1️⃣ Context This is the foundation of the post. Attract the attention of your target audience with hot news, useful information, seasonal holidays, or strong emotions. Whatever you plan for your next post, ask yourself if it is still relevant in today’s context. If the answer is “YES”, then you are on your way to success: Instagram advertising is most effective “in time and place”!

2️⃣ Visual Undoubtedly, the most important element of the post. The visual must catch the eye, evoke emotions, and interest viewers in a fraction of a second! The design should reflect the brand, not prevailing “trends”. Don’t get stuck perfecting the visuals of posts: Instagram advertising requires AESTHETICS, not perfection.

3️⃣ Text It should be short and specific, but not “depersonalized”. Remember: less is more! If the topic really requires a long description, break the text into paragraphs, lay it out in lists, and don’t forget vividness – emojis.

4️⃣ Hashtags They help new users discover your content. Choose hashtags that are broad in meaning but directly related to the post’s theme. And don’t forget to track their performance! This way, you’ll select the most effective ones, and your Instagram advertising will bring ever-growing results.

5️⃣ Technical Requirements “Dry”, but important stuff. Instagram content must meet technical requirements: dimensions, size, quality, filters, and others. Stick to these rules – they affect the organic spread of the post.