Ydyllic reklamos agentūra

Channels

Markets

Our work

Strategy | Social media management | Content creation: filming, photoshoots, graphic design, Reels | Ads: Facebook and Instagram

Task

Weber HobbyConcrete concrete is designed for crafts, hobbies, and arts. Even beginner DIY enthusiasts can work with the product, and its uses are extensive.

However, creating with concrete might seem complex or requiring mastery skills: how to convince the audience to try the product and their creativity?

Solution

Let’s set an example for the audience! During the summers of 2021 and 2022, DIY ideas flowed on Weber HobbyConcrete’s social media accounts, with viewers eagerly joining in.

A creative solution became 5-minute crafts genre videos and detailed photo tutorials. They not only clearly conveyed the production process but also “hooked” with the final result.

Results

+450K

Target audience reach

+1.5M

Impressions

+300

Facebook page followers

How it looked?

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